Grow your small business
The key to small business marketing success is having a deep understanding of your customer’s needs and desires.
From there, crafting a compelling message and leveraging the right processes and technology is critical to reaching and engaging with your target audience.
By continuously refining these elements, small businesses can achieve sustainable growth and establish a strong foothold in their respective markets.
How We Work
Your customized roadmap to marketing success
Every business has unique marketing needs. That's why we've created a systematic approach to help you unlock your full potential and achieve marketing success.
Our STRATEGY FIRST process uncovers your ideal clients, maps out their customer journey, and develops a tailored execution plan to ensure your business stands out in the competitive landscape.
1
Unlock Business Potential
2
Uncover Ideal Customers
3
Map Customer Journey
4
Build Execution Plan
1. Unlock the Business Potential
We begin by assessing your current marketing strategy with a Total Online Presence Audit and Competitive Analysis to establish benchmarks, pinpoint areas of improvement, and uncover new opportunities to grow your business.
2. Uncover Ideal Customers
Next, we dive deep into your target audience to identify your ideal clients. We create a clear and compelling message that sets you apart by conducting live client interviews, identifying your competitive edge, creating unique client profiles, and crafting a core marketing message for your target audience.
3. Map Customer Journey
We then analyze the entire customer journey, using our proprietary Marketing Hourglass technology to design a clear and actionable plan that guides customers from awareness to repeat and referral, along with an easy-to-implement plan for you and your team to use.
4. Build Execution Plan
Finally, armed with insights and data, we develop a tailored and comprehensive editorial plan that makes content creation a breeze and develop your execution calendar, aligning your channels, content, cadence and priorities.
After Defining Marketing Strategy
Choose the level of support you need
Q. What are my options after the marketing strategy is defined?
A. After your business growth strategy is defined, you may execute the strategy-related tactics with your in-house team. You may also retain fractional services from our team.
Fractional CMO Service
Fractional CMOs offer businesses access to high-level marketing strategy expertise without the cost of a full-time executive.
Sample Responsibilities
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Marketing strategy
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Market research
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Brand identity
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Content strategy
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Search Engine Optimization
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Measurement and Analysis
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Training marketing staff
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Budgets
Fractional CMO + Implementation Team
All the benefits of a fractional CMO plus an on-demand team to help execute ongoing strategy-related tactics.
Additional Responsibilities
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Website CMS
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Content Creation
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Campaign execution
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Pay-per-click ads
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Email marketing
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Creative services
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Sales enablement
Frequently Asked Questions About Our Fractional CMO Services
What exactly is a fractional CMO?
David LaCombe is a marketing expert who provides part-time, outsourced services to companies who need strategic marketing guidance. Think of him as a seasoned marketing executive on your team, but without the commitment of hiring a full-time employee.
How do I know if I need a fractional CMO?
If you're feeling overwhelmed by your marketing efforts, unsure about how to get more leads, or struggling to grow your business, then David LaCombe may be a great fit for you. David can help you identify gaps in your current marketing strategy and provide fresh, innovative solutions to help you achieve your goals.
How can a fractional CMO help me increase my revenue?
David LaCombe can help you increase your revenue by developing and implementing marketing strategies that generate leads, convert prospects into customers, and drive sales. By focusing on revenue-generating activities, David can help you achieve your business goals.
How do fractional CMOs charge for their services?
David LaCombe uses a project-based fee approach. He works with you to tailor the scope of the project to meet your needs.
What kind of companies can benefit from a fractional CMO?
Companies of all sizes and industries can benefit from a fractional CMO. Whether you're a small startup or a large corporation, a fractional CMO can provide strategic marketing guidance that will help you to achieve your business goals.
Can a fractional CMO help me reduce my marketing costs?
Yes, David LaCombe can help you reduce your marketing costs by identifying inefficiencies in your current marketing programs and finding ways to optimize your spending. By focusing on cost-effective marketing tactics that deliver results, David LaCombe can help you get more bang for your buck.
How long does it take to see results from working with a fractional CMO?
The timeline for seeing results vary depending on the scope of the project and the goals of the business. However, I focus on delivering measurable results as quickly as possible so you can start seeing a positive return on your investment.
What kind of metrics do fractional CMOs track to measure success?
I track a range of metrics to measure success, including website traffic, leads generated, conversion rates, sales revenue, customer retention, and more. By analyzing these metrics, I can identify areas for improvement and make data-driven decisions to optimize your marketing strategy.